Project Overview: Conducted comprehensive user research to enhance the onboarding experience for an e-learning platform.
Research Activities: Led user interviews and usability testing to gather qualitative data on user challenges and preferences. Analyzed findings to identify pain points and opportunities for clearer, more engaging content.
Outcome: Developed content guidelines that streamlined onboarding instructions, making them more concise and actionable, resulting in a 15% increase in user completion rates.

Project Overview: Worked as a UX writer for a health and wellness app under NDA, focused on improving user engagement through content updates.
Research Activities: Collaborated with the research team to review user analytics and conduct A/B testing on different content variations. Utilized findings to craft messages that better aligned with user motivations and needs.
Outcome: Implemented microcopy and instructional content that improved user task completion and boosted overall satisfaction as reflected in post-interaction surveys.

Project Overview: Created and launched Tangled in Toxic, a social media platform and resource for mental health education, focusing on covert abuse, recovery, and self-love.
Research Activities: Conducted independent research on audience engagement, content preferences, and trending topics within the mental health space. Used this data to refine content strategy and create relatable, informative posts.
Outcome: Grew a dedicated following of over 10,000 on TikTok and fostered an active community, showcasing the power of targeted UX writing and strategic content development in user retention and education.

One of the most insightful aspects of my research is user journey mapping, which helps me visualize how users interact with my content during pivotal or emotionally charged moments. I create detailed maps that trace the user experience from the first touchpoint to their end goal, identifying key pain points, motivations, and needs at each stage.

Case Example: When users come to Tangled in Toxic seeking information on recovery or understanding abuse, I map out their journey from initial discovery to engaging with content that offers support and clarity. This process reveals moments of frustration, such as difficulty finding specific resources, and moments of connection, like when users find content that resonates with their experiences.

By mapping out these journeys, I can refine the content structure, optimize navigation, and ensure that the language used aligns with the emotional state of the users. The result is an experience that guides users smoothly through their path, providing them with the support and information they need at the right moments.

Project Overview:
Goal: To create a content strategy that effectively addresses the needs of users seeking support and information during emotionally pivotal moments, such as recovery from abuse and self-love.
Context: As the creator of Tangled in Toxic, I recognized that users come to my platform at different stages of emotional readiness. Whether they’re beginning their recovery journey or seeking reassurance, the content needed to be both empathetic and informative.

Research Phase:
Methods Used:

• User Surveys and Feedback: Collected responses from followers to understand their preferences, emotional states, and how they engage with content.

• Sentiment Analysis: Analyzed comments and messages to gauge the emotional tone and themes that resonate most with the audience.

• Competitive Analysis: Reviewed similar content platforms to identify best practices for tone, structure, and topic selection.

Key Findings:

• Users often seek content that acknowledges their emotional pain while providing practical steps for moving forward.

• Posts that shared personal stories or relatable experiences led to higher engagement and fostered a sense of community.

• Clear, concise language was preferred, especially in times of stress, to avoid overwhelming the reader.

Strategy Development:
Approach:

• Content Segmentation: Created different types of content tailored for various stages of emotional readiness (e.g., introductory content for those just starting their journey and deeper, actionable advice for those more advanced).

• Empathy-Driven Language: Crafted content using language that shows empathy and validates the reader’s feelings while offering hope and solutions.

• Visual Design: Incorporated calming colors and clean layouts to reduce stress and ensure easy readability.

Implementation:

• Content Types: Developed a mix of posts, including short informational captions, personal stories, and step-by-step guides.

• Posting Schedule: Planned a balanced schedule that varied in content type and emotional intensity to provide users with a continuous, supportive experience.

• Engagement Strategy: Included call-to-action prompts encouraging users to share their thoughts or stories, creating an interactive community.

Results and Impact:

• Growth Metrics: Achieved a 25% increase in average engagement per post, with longer viewing times and more interaction on supportive content.

• User Feedback: Positive feedback from users expressing appreciation for content that felt personal, relatable, and helpful.

• Community Building: Noticed a growth in user participation, with more followers sharing their own stories and contributing to the sense of shared experience.

Reflection:
Creating an emotional content strategy required more than just writing—it was about connecting with users and understanding their journey. The insights gained from this case study have informed my approach to UX writing and content strategy, proving that empathy and research are foundational for creating meaningful content that supports users through pivotal times.